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A Media Play Driven by Mobile Charging Stations
Zapme.mobi app that loads from charger
and enhances experience plus identifies
locations that support Zapme.
Media Player with built-in battery storage
and self-homing foldaway charging leads
that plays an ad loop plus interactive ‘call
to action’ ads
Initial targets are hotels, bars,
management rights, motels, and
restaurants
The Zapme.mobi components
iCharge Tablet
Zapme Premises Control Station
Zapme App
Zapme Cloud Content Management System
The iCharge Tablet
Two variants – a handheld, portable version and a fixed tabletop version with detachable battery packs or optionally hard-wired power
Plays a media loop consisting of ads interlaced with interesting content
Identifies and records how many unique phones are within a 2 meter radius of the player, for ad verification purposes
Has foldaway charging leads that fit most mobile devices
Can charge multiple devices at once, and has a smart charge control that modifies the extent of charge being provided.
Is washable and suited to a restaurant or bar style environment
Optional features include a Service Call Button
Player (or its battery packs) can be rapidly recharged in a charger deck located behind the bar or in a back room
The Zapme.mobi App
App is available from app stores, and also auto loads when connected to Zapme Player
Full functionality will evolve over time, but initially will include:
Location directions to Zapme empowered locations
Information re charging and charge status
Interaction with ads that are running on loop, including:
Instant Q Code capture for coupons, special offers and linked web sites
Purchasing direct from app for special offers
Bookmark links and information that is displaying on the loop
Loyalty card offers
Invite other users
Zapme Fast Charging Station
Fast charging station being designed by world renowned industrial design firm
Charges both portable Zapme players and replaceable battery packs
Designed to integrate with the Player and battery packs for very rapid charging
Identifies status of charge for each unit in the rack
Secure environment if required
Final design will be cognizant of space constraints in hotels and designed to be accommodated in a variety of positions
Zapme Premises Control Station
Communicates with all Zapme Players in premises on dedicated wireless link
Identifies location of each Player
Alerts if any Player is removed from geofence
Alerts if any Player needs to be recharged
Alert and reset for service calls from Players
Has its own secure 4G wireless connection to Zapme central headquarters
Can show what is playing at any time around the loop on all devices
Optionally can be used to set up charge tabs or to redeem coupons etc.
Zapme Cloud Content Management System
15% of the loop is available for premises to use
Cloud based system allows premises or their owners to create and insert ads, at exact times and locations, for their Players and their premises
Smart content creation allows for high quality content even from inexperienced users
Allows users to monitor the loop that is being played from any premise under their control, and modify it in almost real time
System tracks number of users being reported in vicinity of players and builds valuable profiles of repeat visits and density demographics
System allows complete control over the way the loop is distributed amongst the players at each premise
Zapme – The Proposal to the Premises
No risk, revenue neutral, retains customers longer, attracts customers to premises,
drives revenue
Cloud based system allows premises or their owners to create and insert ads, at exact times and locations, for their Players and their premises – for 15% of loop
Optional bureau service for us to manage content creation and changes for you
Allows users to monitor the loop that is being played from any premise under their control, and modify it in almost real time
System tracks number of users being reported in vicinity of players and builds valuable profiles of repeat visits and density demographics
System allows complete control over the way the loop is distributed amongst the players at each premise
$1/month per device donated to charity
Zapme – The Attraction to Consumers
Keep your mobile with you and have it chargeable wherever and whenever you want
No longer have to carry charger leads, batteries and chargers with you when you are out for the evening
Don’t leave your phone at the bar, or at a charging booth, where it can be spied on, stolen or damaged
Avoid losing your place at your table or bar, when you have to recharge your phone
Quickly find places where you can charge your phone for free with the Zapme App
Participate in coupons and promotions to your advantage
Participate in shared events via the app, and share amusing videos and ads with friends
Use participation in the charging station as another means of social engagement
Zapme – For Advertisers
Unique digital marketing platform
Advertisements are 20s each and played at least once every 30 minutes
Detailed demographics, verified by device and patterns of use, identify how many unique devices are nearby the player and exposed to the content
Flexible loop with exact timing allows for coordinated campaigns
Targeting local population is simplified by advertising in local premises and provided exact targeting location
Direct response advertising, via coupons, call to action, click through to website from App and embedded QR Code
Potential to conduct coordinated campaigns in collaboration with venue owners (buy one get one free, etc)
Case Study – Rainbow Beach. 6 locations will provide targeted exposure to 600,000 people per annum. Expected growth to 17 locations expands exposure to 1.3 million people per annum.
